The BOB Automotive Group, headquartered in Essen, is a holding company for renowned and strong automotive enterprises in North Rhine-Westphalia.

Currently, the BOB Group operates 21 car dealerships in the Ruhr area, the Rhineland, and the Bergisches Land. The 22nd location is the administrative headquarters, where all cross-functional departments such as HR, accounting and controlling, IT, vehicle logistics, and marketing are centralized to provide administrative support for the operational sites.

With over 700 employees, the company sells approximately 13,000 vehicles annually, delivers nearly 180,000 workshop hours, and generates annual revenues of around 280 million euros. Eight automotive brands are represented by the group’s subsidiaries: Renault, Dacia, Mazda, Hyundai, Toyota, Jaguar, Land Rover, and Alpine.

Human. Digital. Close. This self-chosen triad is upheld every day by the owner-managed BOB Automotive Group through high customer orientation, qualified professionals, and modern processes in its dealerships and online. The slogan BOB bewegt. ("BOB moves.") is both a commitment and a promise: We aim to be a competent partner and the first point of contact for ALL questions related to our customers' mobility.