The story of Ideallinie Streetwear started on a race weekend in 2019. Founder of the label Melisa Harwardt, who has been asserting herself in the male-dominated world of motorsports since the age of 12, has long been searching for streetwear that reflects the facets of racing and is also suitable for everyday use. With Ideallinie Streetwear, she has developed a brand that reflects exactly this. Together with her team, she has set herself the goal of developing high quality streetwear in motorsport design in recent years.