Essen Motor Show advertises with heart and trendy colors
01/31/2024

Essen Motor Show advertises with heart and trendy colors

Unusual key visual attracts a lot of attention in the industry

Pastel shades and heart-shaped rims: the Ferrari F430 by Pascal Klein picks up on current tuning trends and disproves many a common cliché about the scene. Perhaps that's why it was one of the most talked about vehicles at the last Essen Motor Show. Even more unusual than its looks is the story behind the Italian sports car: Klein, from Saarland, acquired the vehicle in boxes of individual parts following a total loss. Almost 10,000 fans then followed on YouTube how he gave the F430 a new lease of life. The makers of the Essen Motor Show liked the result so much that they made a car from the tuning community the motif for their new advertising campaign for the first time.

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